Haldimand County is setting the stage for regenerative tourism development in Ontario with the launch of its new program “From Good to Grand: Growing Tourism Experiences in Haldimand County.” As part of this program, Haldimand County will be looking for four operators or organizations to develop new tourism experiences to be brought to market in early 2023.
“In August 2022, the Tourism Industry Association of Canada (TIAC) identified four key pillars to best underpin a new federal Tourism Growth Strategy and ensure the industry achieves its key goals by 2030: 1) Attract and Retain a Sustainable Tourism Workforce, 2) Improve Access for Visitors to and within Canada, 3) Develop and Promote Tourism Assets, and 4) Build a Regenerative and Inclusive Tourism Industry. Experiential Tourism is a key method to achieve these goals,” explains Lidy Romanuk, Haldimand County’s Manager of Economic Development and Tourism, “we value and understand the role that Tourism Haldimand and Haldimand County play in building a resilient and inclusive tourism sector.”
Joanne Wolnik, Executive Director of Ontario’s Southwest Regional Tourism Organization, furthers, “Experiential tourism development invites stakeholders new to tourism, as well as seasoned operators, new ways to diversify their business, welcome visitors, and access the tourism economy. Across Ontario’s Southwest, we’ve seen artisans, producers, historians, chefs, musicians, farmers and more, share what they’re passionate about while adding new revenue streams to their business by developing and offering experiential programming for travellers. Ontario’s Southwest regional tourism organization has been investing in experiential tourism development since 2017 and Haldimand County Economic Development & Tourism, has been a key player in this initiative. We are thrilled to see this continued investment in sustainable industry growth.”
An open call for participants has launched, and interested operators and organizations are encouraged to apply by Monday, Sept. 19 at 11:59:59 p.m., EST. The selected participants will receive support to bring their tourism ideas to market including access to 40 hours of one-on-one coaching with industry experts; participation in experience development workshops; and marketing and advertising support to promote and encourage bookings. The program will run until December 31, 2022.
For more information and to apply, visit businesshaldimand.ca.