The Haldimand County Comprehensive Signage Strategy (HCCSS), was approved by Council in early 2023.
Goals of the Strategy
- Increase economic impact within Haldimand County by utilizing clear directional signage to promote awareness and visits to our attractions and assets.
- Equip users with easy-to-read information allowing a logical and intuitive experience when exploring Haldimand County’s services and attractions.
- Ensure consistency and will reduce the variety of signage that is currently in place.
- Help to implement a recognizable, cohesive identity that communicates a welcoming, innovative, and authentic experience.
- Once the signage strategy (and associated design concept) is developed it will be used as the corporate standard for scheduled replacements and new proposed signage.
Signage is a powerful tool that can direct users to sought-after destinations or draw users to unfamiliar ones. Haldimand County has an extensive list of destinations ranging in scale, purpose, and on-site amenities. When establishing a signage strategy, it is important to create a refined master list of destinations, rather than including them all. This practice is to ensure:
- Haldimand County showcases its greatest destinations; and
- Users are directed to destinations of a certain quality and amenity; and
- Users are directed to safe and welcoming sites; and
- Limited signage space is used effectively.
A user guide is being developed from the strategy, please check back for updates on this project.
Farm 911 – Emily Project
In May 2021, the Emily Project was endorsed by Council in Haldimand County and a marketing program, which informs rural property owners about the benefits of applying for civic addresses for existing vacant agricultural and rural lands, will be implemented.
This project was inspired by a young girl named Emily Trudeau, who tragically passed away after being involved in an on-farm accident in Hastings County, Ontario. First responders had difficulties finding her on-farm location due to a lack of 911 signage at the farm’s entrance. To help prevent future tragedies a community group called Farm 911 formed to advocate for 911 signage at the entrance of vacant farm fields. This program recognizes that farm accidents can and do occur in remote locations away from farm buildings or residences often making it difficult for first responders to easily identify the exact location of the individual in distress. The Farm 911 – Emily Project was developed with the belief that a civic address at the entrance to a vacant farm field could make a significant difference in the time it takes to locate someone during an emergency. The program’s objectives are as follows:
- Create a unified system for acquiring 911 signs across all municipalities.
- Persuade municipalities to offer the signs as a service to their community.
- Encourage rural landowners to use the service.
- Establish a partnership with local agri-businesses who will support the program.
- Develop resources to teach property owners how to contact emergency services efficiently.
- Promote the program through digital, print, and social media.
Application information for this program can be found at The Emily Project Homepage
Working through the Ontario’s Provincial Tourism-Oriented Directional Signing Program (TODS) for Ontario’s Ministry of Heritage, Sport, Tourism, and Culture Industries as well as the Ministry of Transportation, Haldimand County has installed four billboards on major highways to assist in directing traffic to Haldimand.