The Digital Service Squad a are holding FREE online webinars and workshops to assist businesses with increasing their online presence. These workshops are being presented in partnership with Haldimand County and Grand Erie Business Centre! Details on the workshops, and registration links are below.
Custom Graphics with Canva
This workshop gives an overview of the graphic design platform Canva. This is a great tool businesses can use to create graphic design elements for their social media and email marketing. Canva offers free customizable templates. Join us and start designing like a pro!
Date: Tuesday, January 19, 2021 – Time: 9:00 am to 9:30 am – Register Here
Date: Thursday, February 4 , 2021 – Time: 3:00 pm to 3:30 pm – Register Here
Advertising on Facebook
This workshop will focus on teaching you how to make a simple, effective ad that can also be displayed on Instagram. We will walk you through the selection of an ad objective, how you can choose your audience, setting your daily budget, and how to monitor your ad’s performance metrics. We will include some tips and tricks that will contribute to your success with future Facebook ads.
Date: Wednesday, January 27, 2021 – Time: 9:00 am to 9:30 am – Register Here
Tuesday, February 9, 2021 – Time 3:30 pm to 4:00 pm – Register Here
Targeted Email Marketing
In this workshop you will learn how to utilize your client contact list efficiently and effectively with the email marketing platform Mailchimp. We will guide you through uploading contacts and organizing them based on interests to customize templates and promotions. Finally, a sample email marketing campaign will be created.
Date: Thursday, January 21, 2021 – Time: 3:30 pm to 4:00 pm – Register Here
Date: Tuesday, February 2, 2021 – Time: 9:00 am to 9:30am – Register here
Email Marketing: After the Send
“I’ve sent out an email to my database, now what?”
This workshop, will guide you through looking at and analyzing the results of your email campaigns using Mailchimp. This will include discussion on, open rates, bounced emails, unsubscribes, click through rates, etc.
Date: Thursday, January 28, 2021 – Time: 3:30 pm to 4:00 pm – Register Here
Date: Wednesday, February 10, 2021 – Time: 9:00 am to 9:30 am – Register Here