TIAO Federal Budget 2021- Tourism Overview
The Federal Budget announced tourism-related programs that the Tourism Industry Association of Ontario has identified and will be seeking further details as they unfold.
- Proposing supports that total to $1 billion over three years, starting in 2021-22
- $200 million through the regional development agencies to support major festivals.
Community Festivals and Events
- $200 million through Canadian Heritage to support local festivals, community cultural events, outdoor theatre performances, heritage celebrations, local museums, amateur sport events, and more.
- $100 million to Destination Canada for marketing campaigns to help Canadians and other visitors discover and explore the country.
Support for Tourism Businesses
- $500 million Tourism Relief Fund, administered by the regional development agencies to support investments by local tourism businesses in adapting to the pandemic
- $2.4 million in 2021-22 to the Indigenous Tourism Association of Canada to help the Indigenous tourism industry rebuild and recover from the impacts of COVID-19.
Canada Emergency Wage Subsidy
- Budget 2021 proposes to extend the wage subsidy until September 25, 2021. It also proposes to gradually decrease the subsidy rate, beginning July 4, 2021, in order to ensure an orderly phase-out of the program as vaccinations are completed and the economy reopens.
Canada Recovery Hiring Program
- Canada Recovery Hiring Program, which will run from June to November and will provide $595 million to make it easier for businesses to hire back laid-off workers or to bring on new ones.
Supporting the Recovery of Arts, Culture, Heritage and Sport Sectors
- $300 million over two years, starting in 2021-22, to Canadian Heritage to establish a Recovery Fund for Heritage, Arts, Culture, Heritage and Sport Sectors
More Tourism Related Support
- $101 million over two years, starting in 2022-23, to Agriculture and Agri-Food Canada, to implement a program for the wine sector
- Supporting Safe Air Travel
- Continuing to Protect Air Travellers
*Note that the $1 billion over three years consists of the Major Festivals, Community Festivals and Events, Discovering Canada and Support for Tourism Businesses.
See the full budget here.
Destination Ontario Research Study- Impact of COVID-19 on the Canadian Economy and Consumer Sentiment
To better understand the impact of COVID-19 on the economy, consumer mindset and to inform marketing recovery strategies, Destination Ontario has accessed various economic and public attitude and behavior studies.
View the Research Summary HERE
Safe Travels Stamp Administered by TIAO
TIAO has been chosen by the World Travel and Tourism Council (WTTC) to administer the Safe Travels Stamp in Canada. The Safe Travels Stamp is an international symbol designed to allow travellers to recognize governments and companies around the world, which have adopted health and hygiene, standardized protocols – so consumers can experience ‘Safe Travels’.
See list of applications here
FREE Tourism Workforce Recovery Toolkit
The COVID-19 Tourism Workforce Recovery Toolkit is a practical, no-cost web program designed to help tourism operators succeed during this unprecedented crisis – now and into the future. Drawing from a myriad of public-domain, academic and business resources, this Toolkit – which includes presentations, checklists and downloadable content – will be frequently updated to support tourism operators at every stage of their journey.
View the toolkit HERE
Destination Ontario Releases Survey on Impact of COVID-19
The Impact of COVID-19 on the Canadian Economy & Consumer Sentiment survey was conducted and analyzed by-weekly to track trends. Find out what Canadians are thinking in these unprecedented times. View the June 18, 2020 survey results.