Business Workshops

Your source for local and regional business workshops, webinars, and conferences.

Previously Recorded Webinars

Using Facebook Ads and Live

Recorded – March 9, 2022

  • Learn how to utilize all of Facebook’s most popular features! Create Facebooks Ads and discover how to go “Live” on Facebook, with tips and tricks on how to make your business stand out!

Instagram and TikTok Webinar

Recorded – Feb 9, 2022

  • TikTok and Instagram are the new “it” social platforms, learn how to use them and connect with your audience. Learn to create accounts for both platforms, best practices, and how to capitalize on trends.

All About Facebook Live!

Recorded – Jan. 19, 2022

  • Discover the benefits of Facebook Live, where to start, saving, adding links and stickers and tips and tricks to connect using this tool.

Optimizing Facebook Ads

Recorded – Dec., 7, 2021

  • Create and use Facebook Ads for your business.  The Digital Service Squad will show you how to use Facebook ads to gain more followers and increase traffic to your business.

Effective Advertising on Facebook

Recorded – Apr. 29, 2021

  • Make a simple, effective ad that can also be displayed on Instagram. Learn about an ad objective, how you can choose your audience and setting your daily budget.

All About Instagram & Business Profiles

Recorded – May 13, 2021

  • An overview of everything you need to know to establish a business profile on Instagram and profile features. We will teach you how you can start posting like a #pro!

Analyzing Facebook Ads

Recorded – Mar. 17, 2021

  • A more in-depth exploration into Facebook Ads metrics and Insights for after businesses running a Facebook Ad. Review metrics, ways to analyze the numbers, and learn the basics of Facebook Insights.

Media Planning/ Business Suite

Recorded – May 19, 2021

  • Make the most out of your social media accounts through planning. Learn to plan and schedule social media posts, and introduction to Business Suite for Facebook and Instagram.

Create with Canva & Instagram

Recorded March 23, 2022

Show off your creative Canva skills on Instagram! Haldimand County’s Digital Service Squad teaches you how to design on Canva, create an Instagram Business Page, and best practices when using Canva’s tools to make your content eye-catching!

Creating Graphics in Canva

Recorded – Feb. 4, 2021

  • A basic overview of the graphic design platform Canva. Create graphic design elements for your business social media and email marketing channels.

Canva 2.0 - Advanced Features

Recorded – Apr. 27, 2021

  • Learn more advanced graphic design features. Create graphic design elements and simple videos for their social media and email marketing.  Learn about free customizable templates.

Video Editing Using Davinci Resolve

Recorded – Apr. 8, 2021

  • This online workshop will equip you to be able to create simple video advertisements for your business. Using the FREE video editor “DaVinci Resolve”, this interactive tutorial will guide you through creating a short edited video content.

Google My Business Webinar

Recorded – Jan 27, 2022

  • Learn how to create and manage your Google business listing allowing customers to easily gain access to your business information like address, hours, and more.

Targeted Email Marketing

Recorded – Jan. 21, 2021

  • Intro to email marketing with MailChimp. How to use contact lists, uploading contacts, customizing templates, and promotions.

Email Marketing After The Send

Recorded – Feb. 10, 2021

  • Discover how to analyze the results of your email campaigns, using Mailchimp. Learn about open rates, bounced emails, unsubscribes, click-through rates, and more.

Business Marketing Toolkit

Recorded – May 3, 2021

  • Learn to use the FREE marketing resources within the Haldimand Business Marketing Toolkit. We will walk you through how to download and utilize the different graphics within Canva.

Website Design for Small Business

Recorded – Feb. 22, 2022

Do you want a website but don’t know where to start?  We will show you four popular website building sites, that can help you design your own small business website.

Facebook Shop - A complete how to

Recorded – Dec. 15, 2021

Create and manage your own Facebook Shop with this easily manageable tool for all small businesses. Customers can see products and purchase all from your Facebook business page.

E-Commerce Platforms, Shopify & Etsy

Recorded – Jan. 13, 2022

Get an in-depth look at different e-commerce platforms such as Shopify and Etsy. You will learn how to set up accounts and use them to promote your store and increase sales.

Small Business Tips

Recorded Feb. 10, 2022

Want to start your own business but not sure how? This webinar will go through those beginning steps for you as a new business owner.

Upcoming Workshops

The Brantford Brant Business Resource Enterprise Centre holds several FREE webinars and workshops a month geared specifically to entrepreneurs and small business owners and managers. This is your opportunity to learn new skills and grow your business.

View workshop calendar and sign-up.

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